MAVEX Guide to Summer Skincare: Professional Tips
Summer is synonymous with sun, sea, days spent outdoors and relaxation. However, for the skin, it is also a particularly challenging season. Exposure to UV rays, heat, salt, chlorine and perspiration can disrupt the skin’s balance, causing dehydration, sensitivity, blemishes and premature ageing.
To keep your skin healthy, radiant and protected throughout the summer, it is essential to adopt a professional and targeted skincare routine. In this MAVEX guide, we reveal the best tips for looking after your skin in summer, preventing skin stress and enhancing the natural beauty of your face and body.
Why does the skin change in summer?
As temperatures rise, the skin naturally changes its behaviour:
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sebum production increases;
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it loses more water through perspiration;
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it is more exposed to free radicals;
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it may develop spots, redness or blemishes;
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it becomes more sensitive to external factors.
Even those with normally dry skin may notice shine and blemishes, whilst sensitive skin may react with redness or irritation.
For this reason, summer skincare should be lighter, more moisturising and more protective.
1. Gentle cleansing: the first essential step
During the summer, the skin accumulates sweat, sebum, sunscreen residue and environmental impurities. Proper cleansing helps keep pores clear and prevent blemishes.
Professional tips:
- cleanse your face morning and evening
- choose gentle, balancing formulas
- avoid harsh cleansers that disrupt the hydrolipidic film
- use lukewarm water, never too hot
Well-cleansed skin absorbs subsequent treatments better and maintains a fresher, more even appearance.
2. Intensive hydration, even in hot weather
One of the most common mistakes in summer is to think that the skin doesn’t need moisturising. In reality, sun and high temperatures cause the skin to lose moisture.
La pelle disidratata appare:
- dull;
- less supple;
- more prone to fine lines;
- irritable and fragile.
How to moisturise properly:
- use lightweight yet effective textures;
- opt for humectants and biomimetic ingredients;
- apply creams and serums both morning and evening;
- incorporate intensive moisturising masks 1–2 times a week.
Advanced formulations with hyaluronic acid, plant-based ceramides and biomimetic complexes help keep the skin soft and protected for up to 72 hours.
3. Sun protection: the ultimate anti-ageing treatment
SPF protection isn’t just for the summer; it’s the most important part of your daily anti-ageing routine.
UV rays are responsible for:
- premature wrinkles;
- loss of firmness;
- dark spots;
- dehydration;
- deep cellular damage.
Key rules:
- apply SPF every morning;
- reapply throughout the day;
- choose textures suited to your skin type;
- protect your neck, décolleté and hands too.
Even in the city or on cloudy days, your skin is exposed to UV rays.
4. Be careful with scrubs and exfoliation
In summer, exfoliation should be gentler and more controlled. Removing dead skin cells helps keep the skin radiant and even-toned, but treatments that are too harsh can make the skin more sensitive.
- opt for gentle exfoliants
- limit intense scrubs before sun exposure
- avoid overly abrasive products
- exfoliate mainly in the evening
Proper exfoliation also improves the evenness of your tan.
5. Nourish your skin after sun, sea and swimming pool
Salt and chlorine can strip the skin’s barrier, leaving the skin dry and sensitive.
This is why it is important to use restorative and soothing treatments after sun exposure.
Ideal ingredients:
- niacinamide
- allantoin
- vitamin E
- betaine
- marine complexes
- plant-based ceramides
These active ingredients help to:
- soothe the skin
- reduce redness
- restore comfort and elasticity
- combat dehydration
6. The ideal summer skincare routine according to MAVEX
A professional summer routine should include:
Morning
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Gentle cleansing
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Hydrating serum
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Light moisturising cream
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SPF sun protection
Evening
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Double cleansing
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Balancing or soothing treatment
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Nourishing and moisturising cream
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Intensive mask 1–2 times a week
Consistency is key: small daily steps make all the difference in keeping your skin healthy and radiant, even during the hottest months.
Advanced hydration with the MAVEX Hydra Booster range
To meet the skin’s needs during the summer, MAVEX offers the Hydra Booster range, developed to provide deep, long-lasting hydration for up to 72 hours.
Thanks to the exclusive HYDRA BOOSTER Complex with biomimetic natural sugars and hyaluronic acid, the range helps to:
- strengthen the skin barrier;
- maintain optimal hydration;
- improve softness and elasticity;
- protect the skin from environmental stressors.
The range includes:
- Super Hydrating Cream
- Body Moisturising Cream
- Super Hydrating Mask
An ideal solution for face and body throughout the summer season.
Conclusion
Summer skincare requires care, consistency and products formulated to meet the specific needs of the season. Protecting, moisturising and rebalancing the skin helps to preserve its health, radiance and youthful appearance over time.
With MAVEX professional treatments and a proper skincare routine, you can enjoy the summer with skin that is fresh, supple and perfectly moisturised every day.
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