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How to prepare your skin for Valentine's Day make-up

Valentine's Day is the perfect time to enhance your face with elegant, luminous make-up. However, to achieve a truly flawless result, it is essential to prepare your skin for make-up with a targeted skincare routine.

Well-cared-for skin appears more even and radiant and allows make-up to last longer. Let's take a look at how to prepare your skin for Valentine's Day make-up by following a few essential professional steps.

Facial cleansing: the basis for perfect skin

Facial cleansing is the first step in preparing your skin for make-up. Removing impurities, excess sebum and make-up residue is essential for achieving a clean and even base.

Why cleansing is essential before applying make-up

It improves skin texture.
It promotes the absorption of subsequent treatments.
It prevents imperfections and shine.

Choose gentle, skin-friendly cleansers that are also suitable for sensitive skin to respect the skin's natural balance.

Gentle exfoliation for radiant skin

Exfoliation is a key step in preparing your skin for make-up, leaving it smooth and radiant. It helps to remove dead skin cells and even out your complexion.

When and how to exfoliate your skin

Once or twice a week
Preferably a few days before the event
With gentle, non-aggressive exfoliants

Exfoliated skin allows foundation to adhere better, avoiding a ‘patchy’ effect.

Deep hydration: the secret to even make-up

Properly moisturising your face before applying make-up is essential to avoid signs of dryness and pronounced lines.

Benefits of moisturising before applying make-up

more supple and firmer skin
greater natural radiance
longer-lasting make-up

Mavex dermocosmetic formulas, enriched with hyaluronic acid and biomimetic complexes, help maintain hydration for up to 72 hours, making the skin the ideal base for make-up.