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How to prepare your skin for Valentine's Day make-up

Valentine's Day is the perfect time to enhance your face with elegant, luminous make-up. However, to achieve a truly flawless result, it is essential to prepare your skin for make-up with a targeted skincare routine.


Well-cared-for skin appears more even and radiant and allows make-up to last longer. Let's take a look at how to prepare your skin for Valentine's Day make-up by following a few essential professional steps.

 

Facial cleansing: the basis for perfect skin

Facial cleansing is the first step in preparing your skin for make-up. Removing impurities, excess sebum and make-up residue is essential for achieving a clean and even base.

 

Why cleansing is essential before applying make-up

 

  • It improves skin texture.

  • It promotes the absorption of subsequent treatments.

  • It prevents imperfections and shine.

Choose gentle, skin-friendly cleansers that are also suitable for sensitive skin to respect the skin's natural balance.

 

Gentle exfoliation for radiant skin

Exfoliation is a key step in preparing your skin for make-up, leaving it smooth and radiant. It helps to remove dead skin cells and even out your complexion.

 

When and how to exfoliate your skin

  • Once or twice a week

  • Preferably a few days before the event

  • With gentle, non-aggressive exfoliants

Exfoliated skin allows foundation to adhere better, avoiding a ‘patchy’ effect.

 

 

Deep hydration: the secret to even make-up

Properly moisturising your face before applying make-up is essential to avoid signs of dryness and pronounced lines.

 

Benefits of moisturising before applying make-up

  • more supple and firmer skin

  • greater natural radiance

  • longer-lasting make-up

Mavex dermocosmetic formulas, enriched with hyaluronic acid and biomimetic complexes, help maintain hydration for up to 72 hours, making the skin the ideal base for make-up.

 

 

Pre-Valentine's Day face mask: instant glow effect

Applying a moisturising face mask the day before Valentine's Day is the perfect treatment for an instant beauty boost.

 

Why use a face mask before applying make-up?

 

  • Smoother, more relaxed skin
  • Even complexion
  • Greater skin comfort

Ideal especially for stressed, dull or dehydrated skin.

Face and eye contour primer: the final steps

Before applying make-up, complete your routine with:

 

  • face primer, to minimise pores and imperfections
  • eye contour treatment, for a fresh and rested look

These products improve the performance of your make-up and increase its hold, especially during a special evening.

Preparing your skin for make-up: an act of self-love

Preparing your skin for Valentine's Day make-up means taking care of your face with awareness, choosing effective products that respect your skin.

 

With Mavex dermocosmetics, skincare becomes a wellness ritual that combines science, innovation and sustainability.

 

 

💖 Because perfect make-up always starts with healthy skin.

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