The 5 natural active ingredients that are revolutionising cosmetics
In recent years, natural cosmetics have undergone a significant evolution: we no longer talk simply about “green” ingredients, but about high-performance functional active ingredients, supported by scientific studies and biomimetic technologies.
The new generation of natural active ingredients combines clinically proven efficacy, skin tolerability and environmental sustainability. In this article, we analyse the 5 ingredients that are transforming the dermocosmetics sector and redefining the concept of professional skincare.
1. Biomimetic hyaluronic acid: intelligent, multi-level hydration
Hyaluronic acid is now a pillar of skincare, but today's innovation focuses on its biomimetic forms and different molecular weights.
Why is it revolutionary?
- It acts on multiple levels of the epidermis
- It improves elasticity and firmness
- It reduces transepidermal water loss (TEWL).
- It enhances the barrier effect.
The most advanced formulations combine hyaluronic acid with natural sugars and moisturising complexes for a booster effect lasting up to 72 hours, ensuring deep and long-lasting hydration.
Ideal for: dehydrated, stressed, dull skin.
2. Niacinamide (Vitamin B3): rebalancing and protecting the skin barrier
Niacinamide is one of the most versatile active ingredients in modern dermocosmetics.
Main benefits:
- Reduces redness and irritation
- Improves barrier function
- Evens out skin tone
- Regulates sebum production
Natural and highly tolerable, it is also suitable for sensitive skin. Its anti-inflammatory and rebalancing action makes it a key ingredient in innovative face and body formulations.
Ideal for: sensitive, blemished skin with discolouration.
3. Plant ceramides: active repair and protection
Ceramides are lipids that are essential for the health of the skin barrier. The new generations of plant-based ceramides perfectly replicate those naturally present in the skin.
Why are they revolutionising skincare?
- They restore the skin barrier.
- They prevent dehydration and sensitisation.
- They increase resistance to external agents.
In a context of increasing environmental stress (pollution, climate change, blue light), plant ceramides represent a skin-compatible and sustainable solution.
Ideal for: dry, reactive, mature skin.
4. Biomimetic marine complexes: energy and cell regeneration
Active ingredients derived from algae and marine microorganisms are among the most interesting innovations in the cosmetics industry.
Rich in minerals, amino acids and natural polysaccharides, they stimulate cell regeneration and improve skin vitality.
Advanced extraction technologies make it possible to obtain highly concentrated complexes that are effective even at low percentages, ensuring sustainability and performance.
Ideal for: dull, stressed, urban skin.
5. Betaine and natural sugars: osmotic hydration and immediate comfort
Derived from sugar beet, betaine is a powerful natural osmoprotectant.
It helps cells maintain the correct water balance, protecting them from environmental stress.
In combination with biomimetic sugars:
- Improves immediate hydration
- Reduces the feeling of tight skin
- Provides comfort and softness
Ideal for: dehydrated and sensitive skin.
The new frontier of natural cosmetics
The real revolution lies not only in the natural origin of the ingredients, but also in their intelligent engineering.
Today, advanced dermocosmetics combine:
- Highly concentrated natural active ingredients
- Biomimetic technologies
- Instrumental efficacy testing
- Formulations that respect the skin and the environment
The result is skincare that combines science, performance and naturalness.
A concrete example of this evolution is the Mavex Hydra Booster line, formulated with biomimetic complexes and highly effective natural active ingredients for deep and prolonged hydration.
👉 Find out more about the Hydra Booster line: Hydra Booster
Italiano
Deutsch
Français