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Post-sun hydration: the essential ritual to regenerate the skin after summer

How to prepare the skin for autumn: why it feels thirsty after summer

September marks the beginning of a new cycle. The climate changes, the light fades, the days get shorter, and the routine regains its rhythm. It is a moment of transition that affects not only our habits but also our skin. After weeks of sun, salt, wind, and temperature changes, the face and body are often dehydrated, dull, and stressed. Even with good sun protection, prolonged exposure to summer elements alters the hydrolipidic film, reduces water reserves, and accelerates cellular oxidation. What we see – tight skin, dark spots, uneven complexion, more visible wrinkles – is just the visible part. Deep down, collagen and elastin are damaged by free radicals, slowing down their ability to regenerate.

 

That’s why this is the ideal moment to intervene, repair, and nourish, choosing formulas that boost hydration and prepare the skin to face autumn with strength and radiance.

 

Choosing the right treatments now truly makes the difference: between skin that ages silently and skin that regenerates consciously.

The secret to healthy skin? Hydrate it deeply

Often, we focus on tanning, but the real goal after summer is healthy, hydrated, and receptive skin. Well-hydrated skin not only looks better but is also stronger, firmer, and ready to benefit from autumn skincare treatments.

This is the perfect time to start a regenerating skincare routine that not only soothes but also nourishes deeply, counteracts sun damage, and prepares the skin for seasonal renewal.

What happens to the skin after holidays?

Deep dehydration: the epidermis loses water, becomes fragile, and prone to flaking.


Dark spots and hyperpigmentation: the sun stimulates uneven melanin production.


Premature aging: collagen and elastin are altered, promoting wrinkles and sagging.


Dull and grayish skin tone: cell turnover slows down, and the skin looks tired.

The power of renewal: why (and how) to introduce scrubs into the post-summer routine

After summer, the skin needs hydration but also renewal. Scrubbing – or exfoliation – is a key step to restore freshness and vitality to the complexion, especially during this transition phase.

During holidays, the skin tends to accumulate dead cells, impurities, and thickening due to dehydration and the combined action of sun, salt, and wind. This superficial layer dulls the complexion, clogs pores, and reduces the effectiveness of hydrating and nourishing treatments.

 

That’s why, before re-hydrating, it is essential to prepare. A properly performed scrub:
· Evens out the complexion, reducing discolorations.
· Makes the skin more receptive to the active ingredients in creams, serums, and masks.
· Smooths the skin texture, restoring softness and radiance.
· Promotes natural cell turnover, which tends to slow down after summer.

 

Face and body: two rituals, one philosophy

· For the face, choose a gentle scrub formulated with plant-based microgranules (such as apricot kernels, rice powder, or fruit enzymes), which purifies without irritating. Apply 1–2 times a week, massaging in circular motions and rinsing with lukewarm water. Avoid sun-sensitized or irritated areas.

 

· For the body, choose a richer, more textured formula, ideal for areas such as legs, arms, and back, which often show flaking or “paper-like” skin. An exfoliant with salts, sugar, or pumice combined with vegetable oils smooths and nourishes in one step.

The post-sun hydration ritual in 4 steps

  • Gentle exfoliation
    Removes dead cells and residues to promote cell turnover. Use a gentle scrub, preferably with natural ingredients, 1–2 times a week.

  • Lukewarm shower and hydrating cleansers
    Avoid very hot water and choose gentle, sulfate-free products that respect the skin’s pH and preserve its protective barrier.

  • Moisturizing cream or milk with nourishing actives
    After showering, immediately apply a moisturizing product to lock moisture into the skin. Look for formulas with:
    • Hyaluronic acid (for deep hydration)

    • Aloe vera (soothing and refreshing)

    • Shea butter or coconut oil (nourishing and elasticizing)

    • Vitamin E (antioxidant)

    • Alpine mallow (intense, long-lasting fragrance on the skin)

Targeted treatments
Once or twice a week, pamper your facial skin with a moisturizing cream or oil, massaged in the evening for a regenerating overnight effect.

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